Observe + Quantify

Wangye
2 min readMar 30, 2021

The data I have chosen to collect is a record of the cosmetics and skincare products I have purchased over the past few years. The data was mainly from Sephora and Taobao App (which is China’s largest e-commerce platform).

After sorting it out, I found that I had bought a lot of makeup before the Covid, and only bought skincare products occasionally. However, with the increasing severity of the pandemic, I did not get out. I bought food online, I wear my face mask when I picked up my deliveries, and even the classes were held virtuality. Makeup doesn’t work for me anymore. I also did some research and found that the cosmetics industry was badly affected by the Covid-19. This is consistent with my own data analysis.

Here are some key reasons from both the research and my own experiences.

  1. we stay at home to reduce the aggregation, So it’s unnecessary to get makeup.

2. I’m wearing my face mask, but who needs lipstick with masks?

3. I finished classes in the evening, and I usually go to bed after the class. I’m tired to get makeup and remove it within such a short time.

4. The stores are closed and the shipment is slow, which brings me lots of inconveniences.

With the data analysis, I tried to extract the text and pattern information from my order details. I found that I had a lot of written information at my disposal. Combined with some information from my own photos on cosmetics, I can start some visual experiments. This is definitely a difficult task. My progress was very slow because too many details needed to be worked on in Photoshop and transferred to my manual bit by bit. This includes the color number on the underside of the lipstick, the name of the different colors of the eyeshadow tray, and the corresponding image information, including the user’s shared color test. (I kept all of their original features, such as small typographical errors.)

I think this manual contains my perception of how the pandemic has influenced my life or my habit. I’m a cosmetic fanatic, but recently I switched my focus on skincare products. Before completing this data collection, I vaguely felt my change, but it was gratifying to see it so intuitively. At least I saved some money. Come on, I can’t run out of my makeup products.

Although not all the orders in this manual are shown, you can get a sense of my love for cosmetics. I have attached my experience with each product. Maybe someone can get some referrals or save some money.

I hope the cosmetics industry will recover after the pandemic. My first makeup order of 2021 was two lipsticks :)

https://online.flippingbook.com/view/92398973/

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